It’s a known fact that Nike dominates the U.S. sales when it comes to sneakers, but this leaves most of us wondering if there’s a chance to open up our own shop and get their sneakers for the wholesale price.The brand doesn’t bend any rules when it comes to authorizing a new retailer so below we’re going to break down what you need in order to make your way up into the distribution chain.
Check out all the information we found below to know for sure if your shop stands a chance in becoming an authorized Nike distributor or to be able to get kicks at the wholesale price.
Nike regulations for accepting new authorized retailers
One way to be 100% sure that the products you’re purchasing to sell on your store are real is to purchase the shoes directly from Nike themselves. However, in order to do that you need to meet up some strict rules that the brand imposes for all their retailers.
To become an authorized Nike retailer, you need to have a business license issued by your local government, and a retail store front because Nike doesn’t allow the selling of their products from home or from auction websites. Currently the brand doesn’t allow you to sell their items online either so you have to own an actual store for them to even consider you.
Before applying you should also be aware that you can only do this again in 12 months so only do it when you know for sure that you have all your paperwork right. Now moving on to what they don’t tell you: how much cash you need to have to complete the minimum purchase from Nike, and how much do you need to wait until you get the good stuff to sell.
Well, Nike tells us that the minimum order price is shared to authorized retailers only but online sneaker forums say that it’s somewhere around $20,000. That’s not it because unofficial sources also mention that you have to wait around 5 years before you get the good stuff to sell, like all the big retailers do. This happens only after Nike sends in someone to verify your location, and to check if all the paperwork was done the right way.
Finding a retailer that is willing to give you the wholesale price
If you can’t buy directly from Nike you really need to start doing some proper research to find someone that is willing to offer you authentic products for the wholesale price. Basically you need someone that buys and sells sneakers fast with big discounts for their good customers.
Without having any certainty that what you’re getting are in fact legit products, you really need to dig in and find someone that is willing to do good business. Most likely you won’t find the perfect fit that is willing to give you the latest sneaker models to sell, but there’s a good chance you’ll find someone that really has authentic Nike products that you can make a profit from.
You can find wholesale directories with retailers that are willing to do good business, and to name a few you can start with SaleHoo.com and Tradepub.com. SaleHoo has a strong catalog of more than 8,000 suppliers, and a money-back guaranteed system that you can benefit from if you think this was not the right answer for you. The platform pre-approves every one of their suppliers before making them available, and they even visit or place test orders for their suppliers to make sure everything is legit.
Tradepub.com on the other hand is used to trade leads and ideas. Many business owners, including authentic wholesalers advertise on this platform, and you can get in touch with them directly in order to find out how they do business. If you found someone make sure they are able to deliver the right quantity, and that they’re willing to do business with small retailers. You should also consider purchasing a sample before placing orders.