Why Black Women Are Making Boss Moves In The Black Manosphere – & Why Black Men Are NOT

The Black Manosphere has seen not only a rise in Black women coming into the space, but making business moves Black men should have been making all along

“Donald told me that he thought that men were better than women—especially in this field—but that a good woman was better than ten good men.”
-Barbara Res, Vice President at the Trump Organization

I‘d barely gotten back from my headlining the first ever Black Manosphere Meetup event in Atlanta, GA when I heard the news: That longtime Black Manosphere female YouTuber Danniel George, aka “Sista George”, had purchased fellow Black Manosphere influencer Ramil Amyr’s YouTube channel after hearing that he had put it up for sale on his way out the proverbial door via his Patreon. In her official “takeover” announcement, she made it clear that there was no heated and protracted bidding war that came down to a nailbiting wire; but rather, that she was the lone bidder on the digital property. “I didn’t even have to spend a grip”, she beamed.

As we all would learn only days later, she wound up spending less than $500 USD to make the purchase.

As Sista George rightly pointed out in her first podcast from her new channel, she – a Black woman – should not have ever been able to make such a move in a space carved out ostensibly for the exclusive and specific use of, for and by Black men. Yet, there she was, right in the thick of things – and hers was only the most recent in a series of what could only rightly be called “boss moves” by an increasing number of ladies in and around the Black Manosphere of late…while the brothers, lag far behind.

What is happening when Black men aren’t the major ones to make the moves so desperately needed to move the needle forward in the Black Manosphere – and why are an increasing number of Black women making it happen instead? I think I have an answer or two. Read on!

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As noted above, Sista George is far from the only lady operating in the Black Manosphere; indeed, she is only the latest in a rather long and impressive line of ladies who have successfully planted a flag on some of the hottest real estate on Black social media these days. Another fixture of the Black Manosphere, Kendra D of “The Crimson Cure” YouTube channel, not only has worked hard to build herself into a real commodity in the form of her own live shows and podcasts, she’s also a principal shareholder in the “Black Manosphere Magazine”; D’Neika Marie, who brings her own following from Facebook and Instagram to the party, now boasts a YouTube channel over 100K subscribers strong; Jessica X, hailing from across the pond over in the UK, routinely pulls upwards of 1K live viewers – mostly Black men – and brings a nice take in the form of SuperChats each time she does it, too.

Melanie King, another social media darling prior, made her bones in the Black Manosphere by literally buying her way in by dropping $500 USD SuperChats in “Saint Kevin” Samuels’ chat rooms during his wildly popular live shows (rumor has it that in all, Ms. King has invested a princely sum of $10K USD!) – and the gambit has paid off. She’s been operating within the Black Manosphere proper for at least the past few months and has been getting significant engagement in a way that many brothers in the space can’t get despite being here in some cases, for years.

Then, there’s Pink Book Lessons – the channel of a faceless Black female YouTuber who has also become something of a Black Manosphere darling. Her slickly produced and richly detailed videos have also garnered her significant traction, and AdSense revenue dollars to go with it – much to the chagrin of the Black Manosphere party faithful, I might add.

Indeed, quite a few of the “loyal opposition” critics charge that these and other ladies are “infiltrating the space” both by their mere presence as well as their subversive “chameleon” talking points, and threatening to derail everything the Black Manosphere should stand for – which is the upliftment and empowerment of Black men. But, as a principal “founding father” of the Black Manosphere, I beg to differ – I see these ladies as being the long overdue shot in the arm the space has needed for so long, and their presence is, in my eyes, a welcome one. For one thing, they bring much needed eyeballs and clicks to the space. Second, these ladies also help to generate income both for themselves and by extension, anyone associated with them via YouTube’s almighty search algorithm. And thirdly, these lovely ladies mere presence in the space effectively blunts any claims or assertions that the Black Manosphere is somehow shot through with “incels”, “misogynists” and just general, all-around “losers” – women of any consequence assiduously avoid these types of men.

Furthermore, and as I said recently live on the air while sitting in with DJ Cuda, if Black men from within the Black Manosphere itself either can’t or won’t get their asses in gear to build on the hard work that Oshay Duke Jackson, the Angryman and I have laid down, and that it takes a cadre of sistas to do the job, I’m all for it(!) – let ’em in. As that old adage goes, “Don’t hate the players – hate the game”.

Good on these ladies for making it happen!

SHAMELESS PLUG AD BREAK: Haven’t you heard? The wait is over, and it’s official – “The Book of Obsidian: A Manual for the 21st Century Black American Gentleman” has finally arrived and is NOW available at BookBaby, Amazon and wherever fine books are sold – get your copy NOW!!! Better yet, get your personally autographed copy – CLICK HERE for more details! OK, let’s get back to the article!

As the Black Manosphere Meetup moved from concept to reality to the history books earlier this month, quite a few of its participants saw it as a major point of demarcation among and between not only Black men in general but those within the Black Manosphere itself; Nathaniel Burwell, who goes by his on-air personality name of “Lil Big Nate”, even coined a term of art for the phenomenon: “The Great Separation”.

By “Great Separation”, Nate meant that the Black men of like minds who found it important enough to turn out for the Black Manosphere Meetup, would mark themselves out as Black men who are very serious about what the BMM was all about, which was first and foremost, getting Black men up to speed on some of the hottest career tracks/paths in the 21st century, all of which have to do with computers, the internet and high-tech. Indeed, according to one factoid I stumbled across on the Statista website, the Information Technology business will generate in excess of 5.2T USD between the years of 2019 and 2024 – pre-pandemic -so that’s a lot of money on the table and up for grabs to anyone who wants to learn the ropes (“Forecast change in IT and business services spending worldwide from 2019 to 2024, by industry sector“, Jul 7, 2021; “IT services – Statistics & Facts“, Jul 24, 2021).

Nate went on to add that he saw the event as proving which Black men were serious about making things happen, and which ones were not – and I must say, that he had a point, especially in light of the Ramil Amyr sale to Sista George. Bottomline and when push came to shove, the very same Black men heard murmuring under their social media breath about the presence of Black women in the Black Manosphere, failed to heed Amyr’s call when he sent out an email blast about the sale of his YouTube channel.

But perhaps what added insult to injury, was what happened in the hours after the word got out about Sista George’s purchase – first there were wild speculations about what she intended to do with the digital property. Then there were claims that, as George’s hubbie was the actual one to put up the cash, her ownership was null and void, despite the fact that the hubbie has come forward and made it known that he bought the channel for the express purpose of his wife and in the support of her business endeavors. Lastly, the Baby Huey Crowd charged George of business incompetence, saying that buying a YouTube channel in general and of the stripe of Amyr’s in particular, was a Fool’s Errand, even though the practice has a long and solid business history (“4 Best Places Buy YouTube Channels (Monetized & Aged Accounts for Sale) in 2021“, Quantum Marketer.com, Dec 9, 2021). The sheer hubris combined with the utter lack of self-awareness needed to pull off this kind of crap, is truly something to behold, and has to be seen to be believed.

One can speculate as to what the origins of this kind of mindset and behavior come from, and for my money, it’s single mother-led homes; generations of Black men coming from such environments where the dad isn’t present, and what relatively few Black male role models that are present are largely incompetent, ineffective and problematic. Put that together with the fact that men live at home with mama more now that at any point in the previous century, and we’ve got easily several generations of Black men who simply cannot get their acts together without mama being right in the center of it all.

How is that supposed to make things happen, let alone make the case that Black men writ large are the “leaders” of their homes and the Black community at large?

SHAMELESS PLUG AD BREAK: Haven’t you heard? The wait is over, and it’s official – “The Book of Obsidian: A Manual for the 21st Century Black American Gentleman” has finally arrived and is NOW available at BookBaby, Amazon and wherever fine books are sold – get your copy NOW!!! Better yet, get your personally autographed copy – CLICK HERE for more details! OK, let’s get back to the article!

What do the machinations and inner workings of the Black Manosphere have to do with the purpose of this column – which is to take up issues pertaining to dating & mating in a 21st century Black American context? As it turns out, quite a bit. For starters, what we have observed here encapsulates a great deal of what the points of contention actually are between Black men and Black women in our time today: Black men bemoan the lack of femininity and submission on the part of Black women; and Black women lament and complain about the lack of leadership and pluck among Black men today.

It’s a classic Mexican standoff, and one that we’ve known about for quite some time now. The burning question becomes, what to do about it? And who makes the first move?

In this dojo, the answers to these questions are obvious: We fully assume total and complete responsibility for the state of things between Black men and Black women in our own personal spheres, and take powerful, bold and dramatic moves to address them, full stop. Now, to be sure, we are under no illusions that there are Black women in our midst that are disagreeable and will not play ball no matter what; that being said though, Black women HAVE been subtly signalling that there are at least some of them who are willing to follow the lead of Black men who are actually, you know, leaders: Ambitious, industrious, competent, creative, bold.

I know of what I speak. In the past three years since I’ve embarked on my own odyssey along these lines, as I’ve developed and dedicated myself to a kind of self-improvement that “shows and proves”, Black women on a whole have gotten quieter and quieter. Most are quite quick to praise me for moving the needle in fact. Only those remain who are the truly lost – the 21st century equivalents of bag ladies and busybodies – who have no lives and in truth couldn’t pay someone to have them. I am living proof that a Non-Select Guy getting his act together acts as a powerful way to sort out which Black women are the ones who will play ball, and which ones who are the aforementioned crazies and loonies.

On top of and in addition to all of that, getting things done is right in the Non-Select Guys’ wheelhouse – we know how to strategize, come up with a plan, delegate out duties and responsibilities, check on benchmarks and just make things happen – and, in case you haven’t noticed by now, the current period we’re in is perfect for our skill sets and strengths. Sistas are slowly but surely learning that merely having a conspicuously handsome face, being well-endowed and being in possession of a dollop of swag, are simply not enough (if not vastly overrated).

The time has come for the leaders of the Black Manosphere to emerge and to take their rightful place in the world. That should be Black men.

But the ladies of this space have taught us, that nothing is guaranteed.

Let’s get to work – and show ’em what we got!

Now adjourn your asses…


Mumia Obsidian Ali is a citizen journalist, podcaster, talk radio show host, commentator, newly minted dating coach and author of “The Book of Obsidian: A Manual for the 21st Century Black American Gentleman”. You can catch his daily live shows on YouTube & Mixlr, as well as his dating coach column at the Negromanosphere website. One of the “Three Kings” of the Black Manosphere, Mr. Ali has contributed to the creation and development of Black Male Media. Follow him on Instagram at @ObsidianRadio. He’s also a semi-professional pest.

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